In this commercialized society where deceits and frauds have tremendously impeded the comprehensive development of the entire industry, honesty of an enterprise has become increasingly important. Honesty represents the operating and managing style of an enterprise, its reputation as well as public image in the market. It is also a vital indicator when entrepreneurs choose their strategic partners or when consumers make their purchasing decisions. We look forward to building up an "Asia Pacific Honesty Enterprise Community", which will definitely benefit honest entrepreneurs.

To promote the reformation, renovation and computerization of pioneering enterprises so as to encourage the development and progress of other enterprises.

To enhance and promote the collaboration, information exchange and cooperation among enterprises within the Asia Pacific region.